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Construction begins on West Hollywood rainbow-colored crosswalks

September 24, 2012 |  6:14 pm

The construction of two permanent rainbow-colored crosswalks in West Hollywood began Monday and is expected to be completed by the first week of October, according to city officials.

The brick crosswalks at Santa Monica and San Vicente boulevards were initially painted in June in celebration of Pride Month. They were coated with temporary rainbow colors that, after several weeks, showed skid marks and fading.

The permanent crosswalks, which will be installed by Shariden Design Asphalt of Alpine, will have skid-resistant thermoplastic pavement markings and new asphalt.

The city has estimated that the installation will cost $67,364. Construction will take place at times when there is minimal pedestrian and automobile traffic, according to a city statement.

City officials have praised the crosswalks, saying they are an important and powerful way to brand the city as a gay destination. The city has asked visitors to use the Twitter hashtag #WEHOrainbow when visiting the crosswalks.


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-- Hailey Branson-Potts