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Mattel announces life-size Hot Wheels 'Double Loop Dare'

Promoters are calling it a high-velocity gravity-defying feat for adrenaline junkies of all ages: The Hot Wheels "Double Loop Dare."

On June 30 at 11:20 a.m. in a lot across from Staples Center in downtown Los Angeles, two drivers will accelerate their full-size, 3,000-pound replicas of Hot Wheels vehicles side-by-side to 52 mph, then enter a six-story-tall loop ramp, hitting 7 Gs as they circle through.

The free event, modeled after the Hot Wheels Double Dare Snare toy track set, will kick off the ESPN X Games Los Angeles 2012, the latest installment in a multimillion-dollar international franchise catering to a young male demographic.

The games specialize in extreme action sports -- sky surfing, street luge, rock climbing, bungee jumping.

“It’s going to be beyond exciting,” said Rachel Cooper, spokeswoman for Mattel Inc., which makes Hot Wheels. "How often do you see two cars speeding around a double loop with the G forces of fighter jets in downtown Los Angeles?”

-- Louis Sahagan

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