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Pasadena to spend $400,000 for study on NFL at Rose Bowl

March 15, 2012 | 10:30 am

Pasadena to study bringing NFL to Rose Bowl
Pasadena officials approved $400,000 for a study on whether the Rose Bowl will work as a temporary home for a professional football team while the NFL finalizes stadium proposals in L.A. and City of Industry.

Completion of the environmental impact and traffic-flow studies would allow city officials and the Rose Bowl Operating Co. to begin negotiations with the NFL.

Many who live near the Rose Bowl oppose the increased traffic, noise and environmental footprint that tens of thousands of football fans would bring, but officials say NFL games could stimulate the local economy and generate much-needed revenue for city coffers, the Pasadena Sun reported.

The city is running a $6-million deficit in its $216-million General Fund, and the $160-million renovation of the Rose Bowl is underfunded by more than $20 million.

"As we're looking at the Rose Bowl's finances and the city's finances, this represents a possibility to fill a portion if not all of the gap," said Councilman Victor Gordo, also head of the city-appointed Rose Bowl Operating Co.

Councilman Terry Tornek, who cast a lone vote against funding the study, said the cost was too high to chase "a sugarplum dancing in our heads about some future NFL team."

Only one resident spoke in opposition to the study, saying the money should be used to prevent further layoffs of city employees.


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Photo: Pasadena will study the feasibility of temporarily hosting an NFL team as plans are finalized for a permanent stadium. Credit: Ricardo DeAratanha / Los Angeles Times