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Super King Market pays $527,000 fine over false meat claims

November 21, 2011 |  3:19 pm

False advertising cost one Super King Market $527,000 in a lawsuit settled today in Orange County Superior Court.

The Anaheim Super King had been accused of falsely advertising and selling generic meat as halal –- meat prepared in a manner permissible to eat in accordance with Islamic law.

According to a release from the Orange County district attorney’s office, the Anaheim store advertised and sold many meats in a display case labeled halal but did not administer proper procedures to ensure that the meats were as advertised. Generic meat was often mixed into the display.

“It’s not only a violation of the consumer’s right, but it’s also harmful to other businesses,” said OCDA spokeswoman Farrah Emami. “Other businesses that are taking time to label and segregate their meats -- that takes resources.”  

The settlement did not require Super King to admit fault or liability, the release said. The market instead agreed to “strict injunctive terms” to prevent any future deceptive business practices.

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--Matt Stevens

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