Newport Beach hotels think they have the cure for 'Carmageddon'
Desperate to escape "Carmageddon"? If so, Newport Beach knows where you can head.
Travel marketing executives have seized on the looming 405 Freeway shutdown, creating package deals and launching an advertising blitz to lure Angelenos to their "tranquil" hotels and resorts, reports the Daily Pilot.
Six of Newport's major hotels signed up. Each devised its own combination of discounts, free services and other incentives. From 40% off facials to complementary breakfasts, hotels are mostly bundling perks, as opposed to strictly discounting stays.
Most of this weekend's deals mirror the closure dates -- from Friday night until Monday morning. The promotion fits into Newport's broader push to get L.A. visitors to stay longer. Many visit for the day -- for a trip to the beach, shopping and maybe dinner -- but often make the trip back up the freeway.
Of course, this weekend that trip home could be a really, really long one.
-- Mike Reicher, Times Community News
Photo: Balboa Island is just one place in the city that Newport Beach travel marketing executives think people might like to go to escape 'Carmageddon' weekend. Credit: Wally Skalij / Los Angeles Times