Southern California -- this just in

« Previous Post | L.A. NOW Home | Next Post »

'Carmageddon' flights between Burbank and Long Beach sold out in a few hours


In less than four hours, JetBlue Airways sold out all four special "Carmageddon" flights between Burbank and Long Beach on Saturday.

The marketing ploy was posted on JetBlue's website at 12:30 p.m. PDT, and by 4 p.m., the airline announced that the sale was over. "Our special Saturday flights between LGB and BUR are sold out!" the company posted on Twitter.

Carmageddon: Full coverage of the 405 freeway closure

JetBlue offered the 20-minute flights, two each way, to coincide with the closure of the 405 Freeway through the Sepulveda Pass this weekend. Spokeswoman Sharon Jones told The Times that this would be the airline's shortest commercial flight.

"We thought this would be a fun and unique idea," Jones said. "We looked at it as a way to introduce our product to customers who have never joined JetBlue."


Roadwork to halt on 5 Freeway

Other cities offer incentives to avoid Westside

JetBlue offers Long Beach to Burbank flyover for $4

-- Rong-Gong Lin II

Photo: A JetBlue aircraft at Long Beach Airport in 2005. Credit: Los Angeles Times 

Comments () | Archives (0)


Recommended on Facebook


In Case You Missed It...


About L.A. Now
L.A. Now is the Los Angeles Times’ breaking news section for Southern California. It is produced by more than 80 reporters and editors in The Times’ Metro section, reporting from the paper’s downtown Los Angeles headquarters as well as bureaus in Costa Mesa, Long Beach, San Diego, San Francisco, Sacramento, Riverside, Ventura and West Los Angeles.
Have a story tip for L.A. Now?
Can I call someone with news?
Yes. The city desk number is (213) 237-7847.


Get Alerts on Your Mobile Phone

Sign me up for the following lists: