High-speed rail authority, PR firm go separate ways
Amid questions about its performance and billings, a public relations firm that won a $9-million contract to promote the state’s high-speed rail project has resigned, stating that it had not developed a good working relationship with bullet- train officials.
Ogilvy Public Relations Worldwide, which has been paid about $2.5 million so far, notified the California High-Speed Rail Authority this week that it was giving up the contract. Ogilvy officials said the company would help with the transition to another public relations firm.
For the last several months, members of the authority’s board of directors have been questioning Ogilvy’s billings and whether the company has been an effective advocate for the proposal to build a 500-mile high-speed rail system from the Bay Area to Los Angeles.
Board members were preparing to discuss Ogilvy’s 4½-year contract at an upcoming meeting.
-- Dan Weikel