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L.A. officials tout new Farmers Field stadium. Do you like the name?

February 2, 2011 |  9:13 am

Farmersfield

Talk back LAIt seemed all the Los Angeles power brokers -- the mayor as well as sports legends -- were out in force as AEG made its stadium naming-rights announcement Tuesday.

Los Angeles Times reporter Lance Pugmire described it as a "pep rally," full of "self-congratulatory speeches" and lofty vows to bring football back to L.A.

The new retractable-roof stadium, they announced, will be called Farmers Field, part of a $700-million deal with Farmers Insurance.

"We're a united front, and this is what we can do now," Magic Johnson said.

Public money? Not "one dime," Mayor Antonio Villaraigosa and AEG Chief Executive Tim Leiweke promised.

Traffic jams? "Nonsense, false," a transportation official said.

What do you think? Do you like the new stadium name, Farmers Field? Do you believe the AEG team can really bring football back to L.A. for the first time since 1994? Give us your thoughts below.

-- Kimi Yoshino

Photo: Farmers Insurance and AEG announce new Farmers Field naming-rights deal to great fanfare. After the announcement, Farmers Insurance executive Paul Patsis poses with cheerleaders. Credit: Kevork Djansezian / Getty Images

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