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Businesses seek to boost Brand Boulevard

January 2, 2011 |  4:32 pm

Plans to boost the fortunes of Brand Boulevard businesses are popular with many property owners who would pay into a fund to add security patrols and promotional efforts downtown.

"At first blush, I don't mind contributing because Brand has a lot more potential than what it offers now," said George Birnbaum, who owns two buildings near the Alex Theatre.

Dennis Di Pietro, whose family owns several parcels at Brand and Colorado Street, said the proposed business-improvement district would boost all interests. "If you are to be in a successful neighborhood, you have to understand that you have to contribute for the area's generalized needs," he said.

The proposed district would raise nearly $1 million in its first year by assessing property owners 22 cents per square foot to pay for security, promotion, cleaning and maintenance. The proposed zone is bounded by the Ventura (134) Freeway, Orange Street, Colorado Street and Maryland Avenue.

Read the full story here.


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