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Marijuana legalization backers plan final ad blitz

The nation’s main advocacy group for drug policy reform laid out its final advertising strategy Friday for Proposition 19, targeting young people and voters in Southern California with advertising on radio, TV, the Internet and in the Los Angeles Times.

The Drug Policy Alliance, which is running an independent campaign pushing the marijuana legalization initiative, received $1 million from multibillionaire investor George Soros earlier this week, which has funded a final-week advertising blitz.

"In the final days of this historic campaign, millions of Californians will be exposed in every media platform to the Yes on 19 message," said Stephen Gutwillig, the California director of the Drug Policy Alliance.

"We’re communicating to young voters in particular because they bear the brunt of marijuana enforcement and their turnout is crucial to Tuesday’s outcome."

Proposition 19 would eliminate criminal penalties for adults 21 and older who possess up to an ounce of marijuana or who grow up to 25 square feet for personal use. The initiative also allows cities and counties to authorize legal sales to adults.

The Drug Policy Alliance is trying to persuade young people to turn out with ads on Comedy Central’s "The Daily Show with Jon Stewart" and "The Colbert Report." But it also is paying to place tens of millions of online ad impressions on Google and Facebook.

Ads also will run in The Times, including a full-page ad in Sunday’s newspaper and one that wraps around Monday’s Section A. Sunday’s ad features former San Jose Police Chief Joseph D. McNamara, who has endorsed Proposition 19 and appears on the campaign’s television ads.

Commercials also will run on KPWR-FM (105.9) "Power 106," KDAY-FM (93.5), KBUE-FM (105.5) "Que Buena," KSSE-FM (107.1) "Super Estrella" and KXOL-FM (96.3) "Latino 96.3."

The opposition campaign, which has substantially less money to spend but has received backing from the California Chamber of Commerce, is running radio ads.

-- John Hoeffel

Elction2

 
Comments () | Archives (21)

Lies, lies and more lies!

The young population is the only population they could really go after anyway 90% of responsible adults know that this is bad policy, it can't be regulated, it cant be controlled, and if anyone thinks people under 21 wont have access with it being readily available from the pot farms that will be growing in many back yards, or competing growers drug dealers, and cartels would be etched out because of this need to think again.

Whats to stop someone with the legal right to grow 25' of weed from selling it to the illegal market?

No one can say Cartels wouldn't simply prop up legal store fronts, selling legally over the counter, and illegal under the counter to that vulnerable market (KIDS), and gangs not coming together and growing through its members base, and bringing it all together to create a new black market.

Let's all root for Prop. 19 and the end to government stimulus for organized crime in California!

Mack, KIDS already can get it. Heck it was easier to get than alcohol when I was in High School. There already is a black market, it seems as if there are two from your description. Get rid of the biggest black market, put money in the state and city tax coffers. Prohibition does not work. Education and taxation does. Go to Amsterdam and see for yourself how legalization works before creating a make believe world where people want to smoke more because of the the legal status. If a 'Cartel' wants to set up a legal storefront, then I say that is more ideal than dealing in dark alleys where there is no regulation. This issue is not about how many people will be smoking pot, that figure will not change, what will change is that local governments will be able to regulate it.

I'm a responsible adult and I know this is a way better policy than the currently failing one.

in response to macks post i would like to say that it is legal to brew up to 100 gallons of beer a year, 200 if there is more than one adult in the household. so why aren't kids getting drunk from homebrewed beer? because its a hassle,that's why. the same way it will be a hassle to grow and care for a marijuana plant for 6 months ( 2 months if you can get autoflowering seeds but the plants are a lot smaller) properly to get the best marijuana possible. so they will buy their marijuana from the store most likely. but don't people buy beer from the store and keep it in their homes the same way they will with weed? the only way you can keep kids from doing any kind of drug, ( beer included ) would be to educate your children and be a good parent. not keep everyone from having fun because you don't like one particular substance.

All clear thinking adults know prohibition is wrong. It doesn't work, we tried it. Old and young alike enjoy cannabis. It's time to get cannabis out of our schools and off the streets. It should be taxed and available in stores right next to the alcohol and cigarettes.

Please join this Grandma of 5 and Vote YES on19!

Way to go Sandy! :)

...not to get off topic...but am I right in seeing the fine print put out of order?
"Drug the policy action committee."
Is it supposed to be typed like that...or was someone smoking something when they put the ad out?

Mack,
Your slippery slope argument already exists. What, exactly, about regulation and control do you not accept? There is no control now that existing laws don't cover. Just because it becomes legal for people over 21 to consume and grow a little does not mean there will be more users than before. It takes 4-6 mos to grow good quality cannabis with the time and resources to do so. BTW it ain't cheap and requires significant investment. There are several cannabis universities that offer anywhere from a one day seminar to a 6mo course ranging in fees from $30-$1500. Anyone who rents will not have the opportunity to grow legally as any landlord will be able to prohit this kind of activity on their property in the rental agreement. If they do, they must also assume the liability and any landlord would be crazy to do that!
Read the text of the Proposition. All of the regulations are CLEARLY stated.

We tire of cowering in our own homes, afraid of living a free life, while drunks drive and kill people. Liquor's day has come. Heck, why don't they embrace the whole concept and start selling it themselves?

Hey mack, you don't know what you're talking about. I smoked pot more than I smoked cigs in high school because it was easier to get. In order to get cigs I had to go through my sister who made me buy her a pack. But pot I could get from just about every friend I had.

Welcome to reality buddy, Prop 19 is good policy, ignorant thinking isn't!

Mack and the rest of the clueless right wingers bore me. There is less crime in Amsterdam where buying weed, hash and hookers is regulated, than there is here, where it is not. Mack supports the illegals coming in here with 40 lb. bags of weed on their backs by resisting legalization. But I am sure he hires illegals to work for him and then complains about the illegals crossing the border. I am sure he didn't say anything back in 2006 when there were more violent, and property crimes committed by illegals then there are now. Just like he didn't say anything about the higher number of illegals coming into this country then then there are now. But that is because facts would get in the way of his reasons.

Mack, in case you are unaware, the illegal market for marijuana is already vast an unregulated. The current policy of prohibition is a complete failure when it comes to keeping marijuana out of the hands of children and teenagers. The purpose of legalization is to introduce some control into the market. Yes, some kids will still get their hands on marijuana that is diverted from legal sources, just as they do with alcohol at present. The costs in terms of gangs in our cities, organized crime, dealers who are completely unregulated, loss of liberty, and the billions that are spent each year on attempts to enforce the completely failed prohibition against marijuana make legalization the obvious choice. With a market that is controlled and monitored from producer to consumer, we can ensure to the greatest extent possible that only adults access marijuana, and that it comes from sources that are not controlled by violent criminal entities. Please, cast an ethical vote for liberty and against organized crime, and VOTE YES ON 19.

I LIKED THAT!!

VOTE YES ON 19

Maybe now that prop 19 has funded huge advertising campaigns with the LA times they will stop bad mouthing the proposition??

You got that right caromking. The idea of alcohol users lording it so nastily over cannabis users makes me want to scream. Users of the indiputably more dangerous substance calling users of the safer one criminals? How can that be? It's a slap in the face to true American and true Christian values of tolerance, equality, and NO TO HYPOCRISY.

Law Enforcement Against Prohibition supports proposition 19! Check them out at www.leap.cc

No thanks.
Just because the current policy is bad doesn't automatically mean this approach is a better one.
This isn't a True/False multiple choice test.

Jerry Brown and Barbara Boxer are AGAINST Prop 19! Do not vote for either of these two!!!

VOTE NOW

YES ON 19

STOP DRUG CARTELS IN MEXICO !
GET MONEY FOR OUR STATE !
STOP SPENDING TAX DOLLARS PROSECUTING SMALL TIME OFFENDERS FOR THE USE OF POT !
GO AFTER REAL CRIMINALS !
THE MAJORITY OF THE PEOPLE WANT THIS AND WILL NOT STOP UNITL IT HAPPENS.
THIS ELECTION TIME OR THE NEXT!
THE PEOPLE SHALL RISE UP AND VOTE FOR WHAT THEY WANT AND THE GOVERNMENT WILL LISTEN!
PROPR 19 IS NOT THE ONLY THING WE WANT TO HAPPEN!
ALOT OF THINGS HAVE TO CHANGE !
POWER TO THE PEOPLE !

VOTE NOW

Cannabis should never have been made illegal to begin with. It has been used as a medicinal plant and as a recreational substance since time immemorial. Cannabis is not physically addictive, as its use does not lead to the development of a physical withdrawal syndrome. The so-called "gateway drug" theory has been completely discredited as invalid, and declared "half-baked" by a recent large study. It is a myth, and, according to the apt remark by Kathleen Parker on CNN, to say that hard drug users start with marijuana is the same as to say that most rapists start with masturbation. At the same time is is an accepted scientific fact that Cannabis use suppresses violent behavior, which I believe is very important from the public safety point of view. It is also being proven that Cannabis may serve as an "exit" substance for recovering alcoholics/hard drug/prescription drug abusers, which has a potential of alleviating the Nation's drug and alcohol problem. YES on Cali Prop. 19!


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