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Sales tax revenues from upscale Glendale mall fall short of estimates

September 12, 2010 | 10:04 am


Two years after its much-anticipated opening, the Americana at Brand shopping center in Glendale has not paid off in sales tax revenue the way city officials had hoped.

But city officials said it has boosted Glendale's fortunes in other ways.

At $1.16 million, sales tax revenue from the mixed-use shopping center was 15% less than expected in 2009, according to a Glendale Redevelopment Agency report.

But the property tax assessment for the center -- which includes 75 shops, a multiplex theater, apartments and condominiums -- should reach $3.64 million for the current fiscal year, according to the report, or more than double the $1.44 million take estimated in 2003.

At a Redevelopment Agency meeting on Tuesday, Philip Lanzafame, director of the Community Redevelopment & Housing Department, emphasized that the Americana has performed well. It has generated 1,500 jobs, created open space with a two-acre plaza, provided a southern anchor for downtown Glendale and replaced the blighted area that once occupied Brand Boulevard near Colorado Street.

He also said the 15.5-acre, 900,000-square-foot center attracts 68% of its visitors from outside the city, enhancing Glendale's reputation as a regional shopping hub.

Read the full Glendale News-Press story here.