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Is $1-million bail for alleged supergraphic violator justice or overkill? Share your view

Supergraphic-hollywood-mel-melcon

There are many in L.A. who think there are far too many billboards and supergraphics dotting the landscape.

But when one businessman was accused of illegally erecting a supergraphic on Hollywood Boulevard, the city attorney's office didn't mess around.

Officials jailed Kayvan Setareh, 49, of Pacific Palisades on $1-million bail. He is scheduled to be arraigned Monday afternoon.

Setareh is accused of three misdemeanor city code violations, two of them related to the city sign law --

Talk back L.A.and as a result, the high bail amount has raised eyebrows.

The arrest was an unusually aggressive move by Trutanich and comes less than a week after the city attorney filed a separate lawsuit involving more than a dozen other supergraphics scattered across the city. Just days after that lawsuit was filed, workers used bolts and wire to wrap the new ad around the face of a 1928 office building on the northeast corner of Hollywood Boulevard and Highland Avenue.

"The days of lax and inconsistent enforcement of billboard and outdoor advertising laws in this city are over," Trutanich said in a statement.

What do you think about Trutanich's action? Is he finally cracking down? Or it this overkill? Share your view.

Photo: Kayvan Setareh was arrested after a supergraphic was plastered on the First National Bank building in Hollywood. Credit: Mel Melcon / Los Angeles Times

 
Comments () | Archives (57)

Doesn't the city have anything better to do ?

Guess they are too afraid to audit DWP or other city owned monopolies.

I would go fifty fifty. Tru likes to make the news and the violator takes the money. Throw them both in jail.

I agree 100% with what the City Attorney did. The billboard and giant ad companies know that the typical fine - if there even is one- is a small fraction of the compensation they get from companies on the ads. The fines are only a cost of doing business to them, like a permit fee.

Only jail time will make these folks less bold in breaking the law.

Now let's see Trutanich start arresting the rogue digital billboard operators !

Understand that people who are satisfied with the City Attorney doing what they expected him to, are not going to comment on the site. The vitriol will be from people who are afraid that same will happen to them. I am absolutely thrilled we finally have someone in the city willing to do their job.

some peoples post are truly scary..."of with his head"? goes to show you that the people that support the city attorney, like the city attorney definitely have one too many screws loose. Have people gone absolutely mental?
Firstly this is selective prosecution! Secondly for what, a freaking billboard?
Billboards are part of the vernacular and infrastructure of, not only Los Angeles, but America. As an architecture student, I studied them and even did a thesis on them. They are a visual guide and stimulant that is definitely needed. And if these idiots get their way, they will be truly missed.
We need to stop this political egoism that is starting control the free market and more importantly the freedom to be creative

Is someone being treated favorably by the city attorney? The sign of Oscar for the Academy Awards directly across the street at Hollywood & Highland seem as large and distracting to drivers Satareh's "Million Dollar Sign" but the city doesn't want to mess with anyone with influence.

Mike McNeilly is really at fault for all these graphics. he started his SKYTAG company and got into trouble in the 1980's for posting a HUGE lady Liberty image on a Wilshire Blvd. office building. Councilman Mike Feur fought him for years to prohibit the posting of the graphic, but ultimately McNeilly prevailed in court because he used the Statue of Liberty and claimed his right to free speech. The court agreed that he had that right.

Then McNeilly claimed other buildings with the same image and slowly overtook the sites of HUNDREDS of buildings all over town. As the Lady Liberty images were replaced with advertising, he collected huge fees from the advertisers AND the building owners for the signs.

NOW he is counting his millions and laughing because he's not mentioned in any of the law suits filed. He really learned how to avoid liability when he fought his court battles in the 80's because all the building owners are named in the current Trutanich's suit....but not McNeilly.

That's like bribing someone to commit a crime and then laughing as they get arrested for it. McNeilly told every one of those greedy real estate owners that they would make BIG BUCKS for selling the ad space.... and they did. Now that the trouble has come home to roost, McNeilly walks away whistling.

 
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L.A. Now is the Los Angeles Times’ breaking news section for Southern California. It is produced by more than 80 reporters and editors in The Times’ Metro section, reporting from the paper’s downtown Los Angeles headquarters as well as bureaus in Costa Mesa, Long Beach, San Diego, San Francisco, Sacramento, Riverside, Ventura and West Los Angeles.
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