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L.A. Times, USC to cosponsor California polls

The Los Angeles Times is teaming up with USC to sponsor six polls of California residents, the organizations announced today.

The polls will begin Sunday and run through the 2010 election season, when voters will elect a governor and U.S. senator.

According to a news release, the joint effort between California's largest newspaper and USC's College of Letters, Arts & Sciences is "the first such cooperative venture of this magnitude." The venture will be called "the University of Southern California College of Letters, Arts & Sciences/Los Angeles Times Poll," according to the release.

“We are extremely pleased to team up with The Times to offer in-depth insight and analysis of the historic 2010 campaign,” Howard Gillman, dean of USC College of Letters, Arts & Sciences, said in a statement. “The partnership will provide unique experiential learning opportunities for USC college students, and will also enhance the ability of our faculty to address issues that are critical to California’s future."

Added Times Editor Russ Stanton, “In a state as large and diverse as California, accurate and timely polling is a key tool to allow people to learn what their fellow Californians think about major issues. Making that sort of information available is a central part of our journalistic mission.”

The Times disbanded its in-house polling unit in 2008.

-- Shelby Grad

Comments () | Archives (1)

The University of Southern California College of Letters, Arts & Sciences/Los Angeles Times Poll -- let's poll on the length and complexity of its name. What nonsense! Why not USC/LAT Poll? Get off my lawn!


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