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Staples Center's name will never change, new agreement says

October 19, 2009 |  7:37 pm

http://latimesblogs.latimes.com/photos/uncategorized/2008/12/03/statue.jpg

The 10-year relationship between Staples Inc. and AEG, which brought us the Staples Center of sports and entertainment fame, is moving to the next level: forever and ever.

Staples’ original naming-rights agreement with AEG has been “extended in perpetuity,” the two companies said. AEG contends that the arrangement is “the first lifetime naming rights extension for a major market arena.”

Read the full story at L.A. Land.

-- Roger Vincent

Photo: Los Angeles Times

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