Staples Center's name will never change, new agreement says

The 10-year relationship between Staples Inc. and AEG, which brought us the Staples Center of sports and entertainment fame, is moving to the next level: forever and ever.

Staples’ original naming-rights agreement with AEG has been “extended in perpetuity,” the two companies said. AEG contends that the arrangement is “the first lifetime naming rights extension for a major market arena.”

Read the full story at L.A. Land.

-- Roger Vincent

Photo: Los Angeles Times

Comments

[sjqchill]

Rule against perpetuates anyone?

[Brian]

It will always be Office Max Center to me.

[James]

And what if Staples goes out of business? Who's to say LA won't be stuck with a 'Mervyn's' or 'Montgomery Ward' center one day? Do they really mean forever when they say forever?

[Dave Atkins]

Hmmm, I thought the Agreement stated that: "In the event the Los Angeles Clippers play within the Center, it shall thereupon be called the 'Origami Center' because that team always folds."

[Jim Q. Citizen]

In my short 54 years of life, I've learned one thing- NEVER SAY NEVER!

[unbelievable]

Gee, I always thought it was named after the Staples Singers who some called “God’s greatest hitmakers.”

Inductees in 1999 to the Rock and Roll Hall of Fame: Pops Staples (vocals, guitar), Cleotha Staples (vocals), Mavis Staples (vocals), Pervis Staples (vocals) Yvonne Staples (vocals)

So even if Staples goes out of business this will be a great lifetime tribute to the true "Staples"

[Seatech1]

I preferred it when stadiums (etc) were named after great athletes or coaches. It added a sense of familiarity and helped a spectator become part of the tradition of their team. Now, you only have the tradition of a product. Soon we'll see stadiums named after tv shows or something.