Staples Center's name will never change, new agreement says
The 10-year relationship between Staples Inc. and AEG, which brought us the Staples Center of sports and entertainment fame, is moving to the next level: forever and ever.
Staples’ original naming-rights agreement with AEG has been “extended in perpetuity,” the two companies said. AEG contends that the arrangement is “the first lifetime naming rights extension for a major market arena.”Read the full story at L.A. Land.
-- Roger Vincent
Photo: Los Angeles Times