Staples Center's name will never change, new agreement says

Staples’ original naming-rights agreement with AEG has been “extended in perpetuity,” the two companies said. AEG contends that the arrangement is “the first lifetime naming rights extension for a major market arena.”
Read the full story at L.A. Land.-- Roger Vincent
Photo: Los Angeles Times








Rule against perpetuates anyone?
Posted by: sjqchill | October 19, 2009 at 09:18 PM
It will always be Office Max Center to me.
Posted by: Brian | October 19, 2009 at 11:05 PM
And what if Staples goes out of business? Who's to say LA won't be stuck with a 'Mervyn's' or 'Montgomery Ward' center one day? Do they really mean forever when they say forever?
Posted by: James | October 20, 2009 at 09:50 AM
Hmmm, I thought the Agreement stated that: "In the event the Los Angeles Clippers play within the Center, it shall thereupon be called the 'Origami Center' because that team always folds."
Posted by: Dave Atkins | October 20, 2009 at 12:00 PM
In my short 54 years of life, I've learned one thing- NEVER SAY NEVER!
Posted by: Jim Q. Citizen | October 20, 2009 at 01:57 PM
Gee, I always thought it was named after the Staples Singers who some called “God’s greatest hitmakers.”
Inductees in 1999 to the Rock and Roll Hall of Fame: Pops Staples (vocals, guitar), Cleotha Staples (vocals), Mavis Staples (vocals), Pervis Staples (vocals) Yvonne Staples (vocals)
So even if Staples goes out of business this will be a great lifetime tribute to the true "Staples"
Posted by: unbelievable | October 20, 2009 at 04:34 PM
I preferred it when stadiums (etc) were named after great athletes or coaches. It added a sense of familiarity and helped a spectator become part of the tradition of their team. Now, you only have the tradition of a product. Soon we'll see stadiums named after tv shows or something.
Posted by: Seatech1 | October 21, 2009 at 08:44 AM