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Staples Center's name will never change, new agreement says

http://latimesblogs.latimes.com/photos/uncategorized/2008/12/03/statue.jpg

The 10-year relationship between Staples Inc. and AEG, which brought us the Staples Center of sports and entertainment fame, is moving to the next level: forever and ever.

Staples’ original naming-rights agreement with AEG has been “extended in perpetuity,” the two companies said. AEG contends that the arrangement is “the first lifetime naming rights extension for a major market arena.”

Read the full story at L.A. Land.

-- Roger Vincent

Photo: Los Angeles Times

 
Comments () | Archives (7)

Rule against perpetuates anyone?

It will always be Office Max Center to me.

And what if Staples goes out of business? Who's to say LA won't be stuck with a 'Mervyn's' or 'Montgomery Ward' center one day? Do they really mean forever when they say forever?

Hmmm, I thought the Agreement stated that: "In the event the Los Angeles Clippers play within the Center, it shall thereupon be called the 'Origami Center' because that team always folds."

In my short 54 years of life, I've learned one thing- NEVER SAY NEVER!

Gee, I always thought it was named after the Staples Singers who some called “God’s greatest hitmakers.”

Inductees in 1999 to the Rock and Roll Hall of Fame: Pops Staples (vocals, guitar), Cleotha Staples (vocals), Mavis Staples (vocals), Pervis Staples (vocals) Yvonne Staples (vocals)

So even if Staples goes out of business this will be a great lifetime tribute to the true "Staples"

I preferred it when stadiums (etc) were named after great athletes or coaches. It added a sense of familiarity and helped a spectator become part of the tradition of their team. Now, you only have the tradition of a product. Soon we'll see stadiums named after tv shows or something.


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