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Love Ride motorcycle charity event canceled due to bad economy

A lack of funds, not a lack of love, doomed what would have been the 26th annual Love Ride.

Organizers of one of the largest one-day motorcycle charity events in the world announced Thursday that it had been canceled due to poor ticket sales and other financial worries.

“The numbers were scary dismal to where we thought, ‘Gee, this thing is going to bomb,’” said Oliver Shokouh, Love Ride founder and the owner of Glendale Harley-Davidson, which organizes the ride.

Company officials canceled the event when pre-registration numbers were about one-third less than the event’s previously lowest turnout. The event typically raises more than $1 million, organizers said.

“I’ve talked to other people involved in charitable events, and typically they’re down on average by 50%, it seems like,” Shokouh said. “Charities have gone away from people’s hearts right now, and they’re really just fighting for survival.”

Read the rest of the story at the Glendale News-Press.

--Max Zimbert

Photo: Ramiro and Lauren Tovar of Biloxi, Miss., scan a sea of motorcycles after the 25th Love Ride last year at the Fairplex in Pomona, when about 25,000 bikers rode to raise money to fight muscular dystrophy. Credit: Annie Wells / Los Angeles Times

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Comments () | Archives (8)

It doesn't help that many of the fools who were riding bikes a few years ago, only had them because of their inflated home values. They were using their homes like ATM machines. Many of those bikes have been sold or repo'd! LOL!!

Piece of junk Harleys, purchased by fools who didn't know any better.

If Glendale HD wouldn't take so much of the $$ given and then changed locations and everything it might hve worked this year. But greed got in the way.

"Wild Hogs" amuse the heck out of me. Ran into a few at Katella Grill a couple of years ago. They finished breakfast and were going to stand there by the front door for hours, waiting for the rain to let up. After we finished breakfast, me & two female riders walked to our bikes and fired them up. I was laughing the whole time and they knew it!

As they watched us ride off they had to finally start getting ready to ride. They weren't going to let a couple of chicks ride off, while they waited for the rain to stop. They would have waited there for hours otherwise.

FYI, if your bike looks as shiny as it did when you rode it out of the dealership, you're a wannabe. If you don't dare to ride in the rain, you're a wannabe. Don't kid yourself.

Sad. This sounded like such a great event. 26 years and now they have to cancel? What exactly went wrong?

Charity events such as this one are pretty ridiculous. The Hollywood "bikers" love to get their pictures taken but they are cheap and greedy. I too am affected by the bad economy but I'm still writing checks to the red Cross.

Why do all the harley guys trying to be soo macho??? They think they are all bad because they got these loud noisy a** harleys. The harleys don't even sound good, I would rather listen to the sound of a finely tuned sport bike that those hunks of rattling bolts. I must be biased because everytime I saw one of these tuff guy harley dudes off the line and leave them eating their dust they don't like it. Well buy something that has some performance. Take it the customs are nice but everyday run of the mill harley guy is a plumber who is a wannabe tuff guy. I bet the Motorcycle Clubs think these guys are such possers... LOL..

Well I guess Jay, Peter and Oliver can will have to cover for it. They got the bucks!

ALG, don't flatter yourself. How do you know "we don't like it"? Do you wait at the next light and ask? No. You're making assumptions, which is not a smart thing.

Simple fact is, if we wanted a crotch rocket, we'd buy one. Except for the Wild Hog wannabes, we often enjoy 200-300 mile rides...not something you really want to be doing on a bike such as yours. But if you're into speed, enjoy! Different stroke for different folks.


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