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And the ambassador from Santa Monica says...

May 11, 2009 |  3:18 am


Don't get alarmed if some friendly people seek you out in downtown Santa Monica. They are likely members of the city's new "ambassador" program, aimed at making the shopping and dining experience nicer. The Lookout News has details:

Beginning next month, downtown’s new ambassador guides will take care of handling these sorts of situations. As downtown's ambassadors on the street, the guides will cover the district on foot and Segway,scheduled to start June 1. The goal of the new program is to provide downtown users with a friendly resource that will enhance and promote the entire district, Bayside officials said. “The ambassador program will make a huge impact in downtown,” said Andrew Thomas, operations manager for the Bayside District Corp. “It brings in a hospitality element that currently doesn’t exist."