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One supergraphic down in Los Angeles -- for now

February 4, 2009 |  7:05 pm

After weeks of nagging and scolding his landlord, a West Los Angeles chiropractor won a small victory against the advertising industry today, as a 6-story plastic supergraphic promoting Tropicana orange juice came down from the north side of his office building.

David Allan was like many office workers who have shown up at their workplace over the last month to find a huge, tarp-like advertisement obscuring the windows. But Allan took his rage farther than most, creating a blog, going on talk radio and haranguing anyone who would listen -- including Pepsico, maker of Tropicana -- about the sign at 10801 National Blvd.

Still, Allan sounded a bit melancholy in his e-mail this afternoon, pointing out that the landlord has promised to put up more supergraphics on the building in the future. "We will not tone down our campaign until we know that big business will not risk human lives for the sake of their advertising," he wrote.

The Los Angeles Fire Department ordered the owner of 10801 National to take the sign down last month. A representative of the owner told The Times last week that the sign is legal and complies with fire safety laws.

-- David Zahniser

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