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Chris Brown's chewing gum ads put on hold amid assault probe

Last summer, the makers of Doublemint announced that “pop sensation” Chris Brown was the venerable gum’s new, hip face with a concert for 1,000 enthusiastic fans in New York's Times Square. Today, with a domestic violence case hanging over the R&B singer’s head, the company put the campaign on indefinite hold.

“Wrigley is concerned by the serious allegations made against Chris Brown. We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved,” the William Wrigley Jr. Co. said in a statement.

A Doublemint commercial featuring Brown ran during Sunday night’s Grammy Awards. By that time, many viewers knew that Brown, 19, was facing arrest on suspicion of making criminal threats stemming from an alleged assault on his girlfriend, the singer Rihanna. Some who saw the commercial were sounding off online today.

“Official gum for women beaters,” one YouTube user wrote in response to a copy of the video posted there.

Another wrote of the remade jingle he sings in the commercial: “This song is great to play when you're beating your wife or girlfriend.”

-- Harriet Ryan


 
Comments () | Archives (14)

he did not do this this is all sum fake stuff

man....i loved that commercial.espcially when he smiled at the end.i would always smile or if i was with someone else we would all squeal and jump up and down.even though i'm not a humungous fan but i am one.i knew something was up because i was waiting for chris brown to come but they said this is the last award of the night and i was like"what,where is chris and wasn't rihanna supposed to perform"...

all i can say is no one knows the true story so stop being mean to chris and stop saying about rihanna that's what she get's.even though i stopped liking rihanna since umbrella came out.but you have freedom of speech but please take this into consideration.

it isn't her anyways because they said it's assault.if it was someone he knew it would be domestic violence,not assualt.assault is for you do something to strangers

This man is facing allegations, yet we don't know all the facts and some have already tried and convicted him. This is why I hate the feminazi movement. Don't get that confused with women't rights either. And yes, I am a woman.

"“Official gum for women beaters,” one YouTube user wrote in response to a copy of the video posted there."

So judgemental!
What's wrong with Americans?
No one has the whole story nor is any source providing any PROOF, so why are people jumping to conclusions?!? (Or should i say, accusations!)

ok first off id like to say chris brown is not a woman beater...im not saying that an argument of some sort never happend im just sayin he presents himself as a classy man ya know...and i just cant see a guy of his status jeapordizing his career and/reputation beating his his girlfriend, let alone beat her in public where multiple people can see him doing it...so there is my opinion on the subject

Why so many people acting like they know what happened? There so many rumors out there no one knows for sure what happened, so stop making allegations.

What a loser. Out of all of the things he can do, why beat up rihanna? He's not my favorite, but until now, I've never had anything against him. Rihanna did not deserve this kind of treatment

I really hope sometimg about this isn't true
I've been crying about this all day and would like to know the whole story.
Chris is a good guy that I would never think would do this.

oh my god chris browns gum commerical is awesome!!!! :)

omg i love his commercial! the way he dances and gets down! mmm!
i always buy that gum! i love his smile!!!
I LOVE U CHRIS BROWN!!

hes a woman beater

no one knows the truth,and we shouldnt judge him until we all know the truth...and i hope its not but all we can do is hope for the best....

"This man is facing allegations, yet we don't know all the facts and some have already tried and convicted him. This is why I hate the feminazi movement. Don't get that confused with women't rights either. And yes, I am a woman."

Dear moron:

You are a disgrace to women everywhere. Why don't you stop listening to the Rush Limbaugh show and read some books on women's rights instead of writing garbage like this? Rihanna was badly beaten. Gee, who could it have been?

BTW, you have the feminists to thank for being able to vote. Put that in your pipe and smoke it.

i think she mad him so mad he had to do it.
and shes lame. i know he didnt mean to hurt her that bad


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