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Big demand for free cosmetics

January 21, 2009 |  8:52 am

Photo: People stand in line to claim free cosmetics outside Bloomingdale's. Fourteen retailers are offering $175 million of free mascara and perfume as part of a settlement from a 2004 lawsuit alleging the stores conspired with cosmetics companies to fix prices. Credit: Daniel Acker / Bloomberg News

Why were hundreds of people standing at line Tuesday, waiting for free cosmetics at South Coast Plaza? Here is why from the O.C. Register:

It may be a sign of the times that women will consider standing in line for up to an hour to get a free cosmetic product.

As part of a settlement of a class-action lawsuit, department stores nationwide are giving away $175 million in cosmetics to customers who purchased beauty products between May 29, 1994 and July 16, 2003.

The first-come, first-served giveaway began Tuesday and ends Monday, or while supplies last.

"With the economy the way that it is, it's a great time for this settlement," said Connie Scott, of Costa Mesa, who stood in line at Nordstrom at South Coast Plaza. "It's our stimulus package."

--Shelby Grad

Photo: People stand in line to claim free cosmetics outside a Bloomingdale's store. Fourteen retailers are offering $175 million in free cosmetics and perfume as part of a settlement from a 2004 lawsuit alleging that the stores conspired with cosmetics companies to fix prices. Credit: Daniel Acker / Bloomberg News

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