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Bad day for the Bratz in L.A. court


A federal judge delivered a potentially fatal blow to the popular Bratz dolls and their manufacturer, MGA Entertainment Inc., ruling late Wednesday that archrival Mattel Inc. is the legal owner of the edgy toy line and has the right to recall all unsold Bratz.

The court order, which represents a major victory for toy giant Mattel, says MGA may no longer manufacture, sell, advertise or license its core lineup of Bratz dolls or any other product with the Bratz name.

Preteen girls, who took to the pouty-lipped Bratz almost from the time they debuted in 2001, will still be able to put them on their gift lists for this holiday season, however. The order by Judge Stephen Larson will not take effect until the warring toy companies meet in court Feb. 11, at the earliest.

Read the rest of the story here.

--David Colker

Comments () | Archives (18)

I cannot believe this idiotic judge. How could he do this to all the little girls who love Bratz. My daughter loves Bratz, she has everything Bratz including her comforter, clothing and many dolls. Mattel is such a joke! Someone comes along with a new idea instead of lame Barbies and they instantly feel threatened. If Mattel really does pull all Bratz products from the shelves, I will never buy another Mattel product in my life!

Too Bad Mattel wins.
The Bratz sure gave Barbie (old and out dated) a run for her money.

I agree. My niece is a huge Bratz fan, She has every Bratz movie including the Bratz Girlz really rock CD I bought for her birthday. She is going to be very upset when she founds out that Bratz will no longer be on store shelves. This is a very sad day for Issac Larian and MGA.

Carrielynn, the guy who came up with Bratz developed the idea while working for Mattel. Often companies like Mattel make employees sign contracts telling them that what they develop has to be given to the company, even if it is not on company time.

So if your daughter likes a product, that makes it OK for a company to violate a legal agreement? I hope you're not teaching your daughter these standards you have!


As a mom it amazes me how the comments above are so angry. Hopefull you can place your anger into something more positive than getting upset or not purchasing from Mattel due to a recall on a provocative dolls made for girls.If you are that bitter just buy the dolls before they re all gone than being so bitter! Just a thought ~

A moderate decision would have been to let the company which makes Bratz continue to do so, but pay a small royalty to Mattel.

But this judge is an extremist nominated by George W. Bush.

So he's destroying the company instead.

I truly believe this is a joke. what about all the young girls that love Bratz. everying in my daughters room is Bratz. That is the only toy she ever wants and have since they have came out. What do I tell her? It will crush her that she won't be able to walk down the toy isle and pick up new Bratz. Someone needs to address the thousands of little girls that this decision will hurt. Never mind the money and the big corporations losing money. My daughter's and her friends feelings of being tramatized by this is more important. We can sue mattel and mga for that. Money is not everything and this is just plain dumb at our kids expense.

I have to say that as a mother of a 5 year old daughter, the Bratz dolls are not something I have been fond of. They represent a more adult look and that is not something that I approve of for the younger generation. Although that is my opinion on the image of the doll, I do agree that this ruling is unjust. There are several other "barbie-like" dolls on the market and we don't see Mattel coming after thier makers! That's our justice system for you!

QUOTE: There are several other "barbie-like" dolls on the market and we don't see Mattel coming after thier makers!

REPLY: They are not being sued because they look like Barbies. They are being sued because they creator of Bratz worked for Mattel at the time he created them. He signed a non-compete agreement saying that anything he created while employed by Mattel would be the property of Mattel. Period.

He signed it. He violated it. The judge is simply enforcing the contract that he signed. Mattel now owns the right to the Bratz dolls.

That's what a judge is supposed to do: enforce the law.

I'm a single guy, but even if I had a daughter, I wouldn't want her to have these things. It's basically teaching them to be selfish, vain, conceited little...well...brats. (The toy is appropriately named, I'll give it that.) Since when did idolizing Paris Hilton become something to aspire to?

If you think these toys are good for any girl's self-image, then you're obviously suffering from a terminal case of Cranial Insertus Analatus.

The picture on this blog are of Bratz dolls wearing more clothing than any I've seen in the stores. At least Barbie started wearing modest gowns to go with the Barbie movies.

Laughing at Eric Jaffa: Oh, GOOD GRIEF. Yes, it's all Bush's fault. And this judge MADE the guy violate his agreement with Mattel. Enforcing contracts IS "extremism."

Good riddance, by the way, to these trashy dolls.

I have to say, I'm glad those dolls will no longer be around to turn sweet young girls into prostitots.

My 6 year old daughter likes them, and even went out as a Bratz cheerleader this year (despite me trying to interest her in a more modest costume like "witch princess" or "geisha girl'

I don't want my sweet baby to think for a second that she needs to look like a Bratz doll to be pretty.

First of all, I am aware that the maker of the Bratz dolls did work for Mattel. He However claims that he drew a picture that became the Bratz idea when he was laid off buy Mattel. So Mattel could make a week claim for royalties from the sale, However the dolls are not the drawings. Every year new doll hit the market and only a select few become a hit. Like the old outdated Barbie and the Bratz dolls. To combat Bratz Mattel came up with My Scene, based of drawings similar to the Bratz drawings. Why is it that the My Scene dolls never made it big? Because more hard work goes into making the dolls than a drawing. For the Judge to ignore the hardwork of the designers and allow Mattel to destroy them is wrong. Once again Mattel is a joke! I stopped buying most of their toys anyway when it was discovered most of them contain lead. But this is the final straw.
By the way all you people who think Bratz dolls are trashy, it's not the dolls who make children want to act and dress like prostitutes, it's their parents. I have seen parents at stores buying their 5 and 6 year old daughters lacy and silky underwear. My daughter loves the Bratz dolls but she has no desire to dress the way they do. Why? Its because of the values I instilled in her.

Robin B

Just so you know a "Geisha girl" is according to wikipedia.

"Geisha girls" (pronounced gee-sha), also known as "panpan girls,"[5] were Japanese women who worked as ******prostitutes******** during the period of the Allied Occupation of Japan.

so have fun raising your prostitot.

^ Uh, no they're not, sage.

First off; Wikipedia info is CONSTANTLY being edited. Make sure the information you find is correct and accurate.

Did you even read the whole article?


Geisha, in Japanese culture ARE NOT PROSTITUTES. That is a common Western misconception. In reality, Geisha were/are entertainers. They play music, perform tea ceremony, dance, sing, flower arrangement and other traditional Japanese arts. The 'geisha girl's' WERE prostitutes and only existed during the American occupation.

As for the Bratz dolls... to you mothers who are upset, ask yourself if you really want your daughter to dress up as the Bratz dolls do. Like a mini-prostitute. Do you REALLY want them to think that looking like those hideous dolls is more important than their own self-worth? As for the girls being 'traumatized'? Traumatized is for little girl's who are assaulted and harmed by adult figures whom they trusted and have to go to therapy and have frequent nightmares of the attack. No longer able to buy a toy because it's in direct violation of a contract agreement? YOU'RE children will get over it. Bratz dolls, like so many other toy lines, are a FAD. They would have faded out, anyway.

Isn't it time Mattel found something new other than Barbie she is so old she needs to be put to sleep for good. Barbie is so boring nothing new. Thank goodness for Bratz something new and innovative and exciting.


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