Mixing faith and fashion at Forever 21
Every time shoppers leave an outlet of Los Angeles-based Forever 21, they walk away with a bit of spirituality along with their sequined tunic (only $22.24!). A story by the Times' Leslie Earnest notes that Don and Jin Sook Chang, owners of the fast-growing apparel chain, are devout Christians who often attend 5:30 a.m. prayer services and have given millions to their church. Evidence of their strong religious convictions can also be found at the bottom of every Forever 21 shopping bag:
Each bag is inscribed with "John 3:16" -- the New Testament passage that says, "For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him shall not perish, but have everlasting life."
That may seem odd to some but not to those who consider shopping a religious experience.
-- Jesus Sanchez
Photo: Stefano Paltera/Los Angeles Times