Mark Ridley-Thomas vs. Bernard Parks: battle of words

It's down to the wire as election day draws near and a final flurry of words between candidates Bernard Parks and Mark Ridley-Thomas hits the streets. Our own David Zahniser gathered some campaign literature as election day draws ever closer.

To the left, a Bernard Parks mailer quotes from a Mark Ridley-Thomas op-ed to praise Bernard Parks. To the right, Ridley-Thomas' supporters go old school with a full-page attack ad, basically blaming Parks for the financial fallout of the Rampart scandal.

 

 

Veronique de Turenne

Comments

[Richard]

As an ad exec, I don't usually pay that much attention to the campaign junk mail. All of Ridley-Thomas's mail (and there was a ton of it) was quite forgettable. But, I actually took notice of this mailer from Parks and I have to say it was the most clever piece of political advertising I have ever seen. Using an opponent's own words of praise is an ingenius response to their negative ads. The booklet draws you in with an ominous cover "The Truth About Bernard Parks" only to unveil beautiful color images of Bernard Parks with very few words of copy touting the good deeds and character of Parks written by none other than his opponent--Mark Ridley Thomas. Well done Mr. Parks. You won the war of words (and my vote).