Going viral -- not as easy as it seems
5:01 PM, June 27, 2008
Cool baseball video, right? Amazing catch by an athletic (and adorable) ball girl, fun play-by-play as the announcer gives her a shout-out and gives the players a hard time. Except that leap looks too good to be true. And the catcher's a righty at the beginning of the play and a lefty when it's over.
It's all a fake, according to the blog Tonic Health. The video is part of a viral marketing campaign for Gatorade, directed by Baker Smith of harvest in Santa Monica.
What makes going viral so hard? Some answers in Tonic Health's full post here.
--Veronique de Turenne
