TV execs have high hopes for lowriders
Lowrider cars and culture have long been celebrated in shows, publications and even museums. But is America ready for lowrider TV?
Find out by tonight by watching the most recent episode of "Livin' the Low Life" on the Speed cable channel. The show has caught the attention of many of Southern California's lowriding enthusiasts and a variety of blogs, including LA Taco. Tonight's episode is devoted to the Ruelas family, founders of the legendary So Cal Dukes car club. The show's host, Vida Guerra, and crew have been spotted around town taping segments at auto body and paint shops, including Danny D's (pictured) in Baldwin Park.
The lowrider lifestyle has been "underserved" on TV, said Speed programming vice president Robert Ecker. But now with lowriders on the tube and ready to be consumed by a mass audience, what other car-crazy subcultures are left to discover? I know. Click here.
--Jesus Sanchez
Photo: Jae Bueno via LA Taco



ITS TIGHT THA THAT FINALLY HAVE A SHOW SHOWCASING LOWRIDERS AFTER DECADES OF HARD WORK. MAGAZINES, WEBSITES, PUBLICATONS, CAR SHOWS, AND HOMETOWN HEROES. JUST SUCKS THAT THEY HAVE SOMEONE LIKE VIDA HOSTING IT. THERE ARE ALOT OF BETTER LOOKING AND REAL FEMALES THEY COULD HAVE CHOSEN.
Posted by: BABIE RU | March 06, 2008 at 05:27 PM
The Lowrider culture is finally getting the respect is has been owed for many years. There are so many talented, hardworking individuals who along with their families enjoy lowriding. Kudos to Speed TV for creating Living The Low Life and allowing mainstream America to see the likes of Danny D, Lifestyle car club and everyone else the show has featured. Not only are the cars interesting bodies of work but so are the people behind them.
Posted by: Jae Bueno | May 29, 2008 at 06:03 PM
hey guys,
Danny D. is nominated for the Favorite Alternative Artist. While, you are no longer able to vote for him you can still get a pick at him on the American Latino Tv awards show. The show will air nation wide so any finds can watch him. For local listings, please visit www.americanlatino.tv/awards
Posted by: Latina1982 | July 16, 2008 at 10:36 AM