Johnny Temple of Akashic Books on subversion and the future
Johnny Temple, the publisher and co-founder of Akashic Books, was on Sunday’s panel “Publishing: From Keyboard to Bookstore,” and at the independent publisher's booth the Los Angeles Times Festival of Books. Akashic has published books by Joe Meno and Nina Revoyr, Robert Scheer and, recently, a book of poetry from Ryan Adams called “Infinity Blues.” Temple took a few minutes to speak with us behind the long impromptu Broadway of the festival's exhibitor booths.
Jacket Copy: Are there any ways a smaller publisher can subvert the larger book publishers? To work the currents as a raft in an ocean of big, hulking vessels?
Johnny Temple: It’s nice that we’re not beholden to any corporations or any financial institutions, so the problem of declining book sales is not compounded with any problems in terms of our funding. The challenge for us is to create new kinds of income streams. We’re moving more quickly to digitize our books. We’ve got them in the Kindle format, on Amazon. Finally the digital format is getting traction. We’re looking for ways to do more direct business from our website. We started doing pre-orders for Ryan Adams’ new poetry collection. His fans were really excited that he had a book coming out, so we released a chapbook that was available as a pre-order. We gave a select number of fans something that they could only get from us, and that helped to generate a pretty giant success for us -- at least giant on our scale. With Mike Farrell’s new book, “Of Mule and Man,” we created a limited edition that we’re using not only to make money for Akashic but also as a political fundraising tool for justice organizations like, for example, Death Penalty Focus.
JC: Your “Noir” series has done very well while managing to spout a long chain of localized editions. How did it go from one book to a whole series?
JT: It all started with “Brooklyn Noir.” Tim McLaughlin, the editor of that book, pitched the book to me, and through discussions back and forth, we actually came up with the concept of “Brooklyn Noir:” a bunch of different stories by different authors set in different neighborhoods of Brooklyn. Common wisdom is that anthologies don’t sell, but it sold very well (or well for us) and the concept was easy to then extend to other cities. Every city we went to, we were greeted with open arms. There are now 30 books in print and we’re doing more and more international titles set in Istanbul, Rome, Paris, Copenhagen. In the fall, we’re publishing “Boston Noir” edited by Dennis Lehane, so that’s something I’m really looking forward to.