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A book - or is it a Ralph Lauren catalog? - for the very young

August 23, 2011 |  5:59 pm


"The R.L. Gang: An Absolutely Awesome School Adventure" is the third book in a superlative-saturated series -- it follows "The R.L. Gang: A Magically Magnificent School Adventure" and "The R.L. Gang: A Fantastically Amazing School Adventure." The books, for kids up to preschool age, are published by Ralph Lauren Childrenswear.

The new book is out this month. On its website, there is a video that shows happy children, clad head to toe in Ralph Lauren, running through a watercolor landscape. The members of the RL Gang act out the contents of the story, which include enjoying the fall and freeing a trapped bird with a rainbow tail.

As it plays, young readers -- or, one hopes, their parents -- can shop RL Gang looks. How to dress your wee one? Jasper's fleece pant is $55. Mae's prep school down vest is $115. Hudson wears a $39.50 striped oxford, while River's Matlock plaid cotton flannel is $37.50. Zoe looks snappy in a $365 herringbone tweed jacket. Willow's motocross boots are $160.

The book? Oh, the book is $16.95.

Proceeds from the book and a portion of Ralph Lauren Childrenswear purchases made between now and Sept. 18 will be donated to the Show Me Campaign, a nonprofit founded by John Legend, who narrates the story.


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-- Carolyn Kellogg