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Toys R Us to carry Amazon's Kindle

July 27, 2011 | 10:03 am

Toysrus_timessq
From the department of hook 'em early: Amazon will sell its Kindle e-reader in Toys R Us stores nationwide. The toy store will give a free $10 Toys R Us gift card to shoppers who purchase the Kindle at a Toys R Us store between Sunday and Aug. 6 (while supplies last, of course).

Reuters reports Toys R Us will carry three Kindle models: Kindle WiFi, Kindle 3G and Kindle with Special Offers. The Kindle with Special Offers is the advertising-based Kindle. Do you think it'll include ads for Legos and juice boxes along with Visa?

Children's e-book apps have done well on tablets like the iPad, which are full-color and have interactive touch screens. But so far the Kindle has remained a mostly text-based black-on-gray e-reader. It may be hard for it to catch on with young people in the frenetic, hi-key Toys R Us environment -- or maybe it doesn't have to. Maybe the target market is their parents.

-- Carolyn Kellogg

Photo: Toys R Us, Times Square, New York. Credit: jen_rab via Flickr

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