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Come September, DC Comics will begin with No. 1

June 1, 2011 |  4:28 pm

Greenlantern66 Come September, DC Comics will begin anew. All its comics will begin with No. 1 and it will retool its major characters, including Green Lantern, Wonder Woman, Batman and Superman.

The expert on all things comics, Hero Complex, reports:

[T]he company, which has been publishing comics for 76 years, also said it would start selling digital copies of its printed ongoing superhero titles through apps and a website the same day they're released in comic shops, a move dubbed by the industry as day-and-date sales. That will affect the company’s superhero titles....

USA Today reported that DC’s move will start with the first issue of “Justice League” No. 1 in September, which will reunite the classic lineup of Superman, Batman, Wonder Woman, the Flash, Aquaman and Green Lantern. The newspaper reported that 52 issues, all starting at No. 1, will be released starting at the end of the summer. “Justice League” is the first and will be written by DC’s chief creative officer Geoff Johns and illustrated by co-publisher Jim Lee, the first time the pair have collaborated together, the company said.

Lee has also designed the costumes of more than 50 characters, the paper reported. In a note to direct-market retailers, Bob Wayne, senior vice president for sales, said by rebooting the superhero titles and moving to day-and-date digital sales, DC was positioning itself to let readers experience characters in a new light.

“We have taken great care in maintaining continuity where most important, but fans will see a new approach to our storytelling,” he said in the letter. “Some of the characters will have new origins, while others will undergo minor changes. Our characters are always being updated; however, this is the first time all of our characters will be presented in a new way all at once.”

Will the long-running Action Comics and Detective Comics also begin anew? The company isn't saying for sure. The titles reached No. 900 and No. 877, respectively, earlier this year. Superman debuted in Action Comics No. 1, a copy of which sold for $1 million in 2010. If the title is rebooted, I guess that would make it Action Comics No. 1 No. 1.

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-- Carolyn Kellogg

Image: Green Lantern No. 66. Credit: DC Comics

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