On Wednesday morning, outside the Los Angeles Police Department's Hollywood Division, homicide detectives and City Councilman Eric Garcetti announced a $50,000 reward for information leading to the arrests of Diego Cruz's killers. Above, Cruz's father, Martimiano Cruz, 38, speaks with reporters about his son.
According to authorities, 14-year-old Diego Cruz was on his way to a Sears store on Santa Monica Boulevard about 8 p.m. on Christmas Eve when he was shot. Cruz collapsed in front of the store.
"It's been difficult," his father said. "Sometimes I don't sleep much because I'm up thinking: How is it that this happened to my son?"
Anyone with information about the shooting is asked to call Hollywood detectives at (213) 972-2968.