L.A. at Home

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Category: The Scout

The Scout: What's new on Pico Boulevard

Brainworks Home Here in the land of shopping malls and stacked garages, it's easy to get excited about an L.A. district where you can park on the street. And walk.

But that’s just one of many reasons why a day spent in Picfair Village is so enjoyable. Long known for auto body shops and hair salons, the stretch of Pico Boulevard between Fairfax and La Brea avenues now stands out for its eclectic — and growing — mix of stores and restaurants with sidewalk seating.

Pico Modern“When I came here, it was myself, Sky’s Tacos, Roscoe’s Chicken and Waffles and CJs,” said Pinky Rose Charles, who opened her clothing boutique Pinky Rose nine years ago among the restaurants. “Melrose was so saturated I decided to move south.”

PHOTO GALLERY: Pico Boulevard shopping

The stretch of Pico Boulevard had long been predicted to be the next big shopping district, but the renaissance that Charles and others had hoped for was slow to transpire. Only in the last year have four design stores opened, all within a few blocks of one another. A new development, Pico Hauser Plaza, is slated to open this year.

The mix includes Pilates studios, the kosher and gluten-free Breakaway Bakery, an Eco Dog Wash, Mike's Bike and Skateboard Shop, and Cordially Invited, a stationery and gift store that also has a Southern Girl Desserts cupcake bar and ice cream by the scoop from Fosselman’s, the popular Alhambra parlor.

“There is an element of what is current right now in this neighborhood,” said Erin Adams, who opened Brainworks Home in May. Like many store owners, Adams lives in the neighborhood and augments her art consulting business in the back with her elegant storefront featuring vintage wallpaper, doorknobs, switch plates and other hardware, as well as decorative objects and rehabilitated mid-century furniture such as Marcel Breuer Wassily chairs.

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