The manufacturer of midcentury classics by Charles and Ray Eames and George Nelson, including his famed 1956 Marshmallow sofa, shown here in cowhide upholstery, has opened a new showroom in Los Angeles. Formerly housed in a downtown high-rise, Herman Miller now occupies 18,500 square feet of former warehouse space renovated by the architecture firm Lynch/Eisinger/Design with interiors by TVS Design.
"There are people who are so passionate about the brand and its design," says Lori Gee, Herman Miller's director of Workplace Solutions. "This showroom will give them an opportunity to see the legacy of the company and where it is heading."
It is not a cash-and-carry operation, however. Nothing is actually sold at the new showroom, though the on-site staff can arrange orders through a network of authorized dealers. Much of the space is dedicated to office furniture, which represents about 90% of the firm's sales. Many of those stylish pieces--including pieces from the European division and the Herman Miller American subsidiary Geiger that are not shown by authorized dealers-- can easily make the leap from office reception area to home den.
See more of the showroom and furniture after the jump.