When the L.A. Flea Market premieres at Dodger Stadium on Sunday, it will feature about 400 vendors of vintage home decor and furniture, gourmet food trucks, bands and more. The all-day event will even offer carryout services if you don’t want to lug your purchases to your car.
The monthly market is organized by Phillip Dane, who also founded the Melrose Trading Post, the defunct South Park Flea Market and farmers markets in Eagle Rock and Glendale. Dane, who thinks of his latest creation as more of an event than a market, spoke with L.A. at Home about what to expect on Sunday, why he chose Dodger Stadium and what makes a good flea market.
Question: Why Dodger Stadium?
Answer: If you were to ask yourself what is the premiere location in Los Angeles, Dodger Stadium is the first thing that comes to mind. It has the most incredible views, it is a fantastic space, it has wonderful breezes and it is evenly accessible. And the parking is better than any other location. The Dodgers are a great organization and it has been fantastic working with them. It was a long process to make it happen but a very amicable one.
How will the L.A. Flea Market differ from the region's other outdoor markets?
I think if we offer something that is a bit different, it benefits everyone. Our whole goal is to give L.A. a more upscale version of the Rose Bowl Flea Market, which has been around for 40 years. My concept is to take the flea market to the next level by offering amenities that no one else has and adding fun things to the mix. Bands aren’t just meant to be background music. Our food court will be unsurpassed with 18 of the most tweeted gourmet food trucks.
What are the criteria for vendors?
I personally look at every single e-mail application that comes in along with photographs. We’ve had more than 1,000 applications and have accepted 400. I’m looking for a good cross of antique and collectibles, vintage and new merchandise. I’m not looking to duplicate things. While something like jewelry is more individual, we will have only one person doing high-end bedding, for example.
With the rising popularity of craft fairs and Etsy, will arts and crafts have a presence?
Quite a few vendors came to us through Etsy. They will have a team block of eight spaces with 22 members.
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