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Airstream trailer hits the road as a traveling pop-up shop

April 18, 2012 |  9:58 am

Greenhouse Design Studio, an Internet retailer of green home goods, is hitting the road with an Airstream trailer outfitted as a pop-up shop
Greenhouse Design Studio founder Laurie Furber and her husband, JP, are packing their green-home-decor e-store into a rented Airstream, leaving their three kids with grandparents and hitting the road as a traveling pop-up shop.

They have dubbed it the Green(road)house road show, and it opens Sunday at the Earth Day Festival in Alameda Park in Santa Barbara. They then plan to move on to the Palihotel in West Hollywood on April 23, followed by the Ace Hotel in Palm Springs on April 24; the El Cosmico Hotel in Marfa, Texas, on April 25; the Country Living Fair in Austin, Texas, from April 27 to 29; and the Hotel San Jose in Austin on April 30.

"Our business is conducted entirely online, so we really wanted to come up with some fun and interesting ways to meet the customers who are buying our products," said Laurie Furber, formerly a Pottery Barn vice president.

She launched the Berkeley-based Greenhouse Design Studio website in September with products that she said meet three criteria: vintage, artisan-made and sustainable materials. The tabletop decor and housewares include "not your grandma's vintage flatware," old seltzer bottles, napkins made from vintage sheets, organic cotton pillows and hand-printed bedding.

Although Furber is optimistic that the Airstream will be a great way to travel, she admitted to one big quandary: There's no way the family Prius could tote the trailer. "To offset the carbon of our Suburban, we decided we will donate to the Carbon Fund," she said. "We're not perfect."

Greenhouse Design Studio, an Internet retailer of green home goods, is hitting the road with an Airstream trailer outfitted as a pop-up shop
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 -- Lisa Boone

Upper photo: Greenhouse Design Studio's Airstream Bambi trailer. Credit: Greenhouse Design Studio

Lower left photo: Some of the e-store's merchandise. Credit: Greenhouse Design Studio

Lower right photo: Laurie Furber. Credit: Greenhouse Design Studio

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