Rejuvenation opens store in Los Angeles
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[Updated Oct. 11: Photographs were added for a better preview of the store. The post originally published Sept. 29.]
Rejuvenation, the lighting and hardware specialist based in Portland, Ore., has opened the company’s third showroom in a restored 1931 Art Deco building across from H.D. Buttercup in L.A.
One pleasant surprise: The spacious and inviting store has much more than lighting, including a mix of new and vintage furniture and accessories including doormats, barware, pillows, Bauer pottery, candles and coffee-table books. The salvaged finds such as the funky neon sign and rope coffee table that I saw during my visit add a sense of fun.
Because the store is divided into different categories -- Midcentury Modern, Classical Revival, Arts and Crafts and more -- shopping for period pieces is a breeze. Prices range from $8 for a juice glass to $12,000 for the vintage table shown below. Store manager Doug Grooms said most lighting falls in the $100 to $6,000 range.
One area of the new store lets you see the effects of different lightbulbs. You’ll also see installations of doorknobs, light switches, hinges and hooks. (The selection includes period switches for, say, a Craftsman home.) My favorite vignette: intricately detailed vintage lights rewired for sale at the back of the store.
A grand opening party is planned for 6 p.m. Oct. 13. Proceeds from a silent auction during the event will benefit People Assisting the Homeless in Los Angeles. Reservations are requested.
Rejuvenation is at 8780 Venice Blvd., a location that many people think of as Culver City but that’s actually Los Angeles. (310) 400-1872.
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-- Lisa Boone
Photo credits: Gary Friedman / Los Angeles Times
