Sneak Peek: West Elm furniture by Paul Loebach
West Elm has announced its roster of designers for home furnishings to be released before the holidays, and the list includes: Brooklyn furniture designer Paul Loebach; graphic designer Dana Tanamachi, also from Brooklyn; Crosley Radio; the nonprofit crafts group AID to Artisans; Egg Press, a letterpress studio in Portland, Ore.; and Schmidt Brothers Cutlery.
Looking at the designs, which are due out this week, I found myself gravitating toward the contemporary furnishings by Loebach, who has a background in woodworking. Loebach gets playful with the multifunctional pieces shown above: a gate-leg dining table ($449), dining chair ($249), tall shelf ($349) and media credenza, ($599).
"I am interested in the fundamental language of the way form is expressed through wood," Loebach said from New York. The designer said the affordable line is designed with small-scale living in mind, as well as memory. "That is what makes a design successful," he said. "The way an object triggers a memory in a person. It comes from shared experiences."
Loebach sees the new pieces as traditional pieces updated in a modern way. "Why not adapt furnishings to people's lifestyles today?" he said. Case in point: The dining room table was inspired by old hunt tables. Loebach gave it drop-down leaves that allow seating for two to six people. He also added pared-down turned-wood legs.
"It's about breaking down the structure and presenting it in a new way," Loebach said. "It's a bit surprising."
The same unit in the "natural and storm" colors, $349.
Photo credits: West Elm