IKEA launches Share Space for customers’ project photos
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Name that kitchen designer: Boffi? Nope. Poggenpohl? Guess again.
We know from scouting homes year-round that even the high-end residences may have a little IKEA love. It may be in the form of simple cotton curtains, a striped rug, glossy white kitchen cabinets or some other cheerful bit of affordable ingenuity.
Now the Swedish giant has launched a community photo-sharing website, IKEA Share Space, where customers can post pictures of their IKEA projects, comment on others’ decorating and share strategies. Click on a photo, and IKEA Share Space takes you to a screen where all of the IKEA furnishings from that photo are listed -- and available for purchase. Genius.
The site is divided into seven categories: living rooms, bathrooms, kitchens, bedrooms, kids, outdoors and workspaces. Uploading photos is easy. IKEA design experts plan to highlight one room as the ‘Pick of the Week’ based on the innovation, use of color, functionality and budget. The site will also house the new blog Design by IKEA.
-- Lisa Boone
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