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Restoration Hardware aims for luxe, opens flagship store in West Hollywood with packed party

June 24, 2011 | 11:48 am

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Restoration-flowers-LRTo rebrand itself as a luxury retailer, Restoration Hardware is closing several mall stores and opening a 24,000-square-foot West Hollywood flagship, launched with a packed party Thursday night.

The two-story showroom has Restoration Hardware's largest selection or furniture and accessories to date. (Those are the Polyhedron pendant lights, Kensington sofas and Balustrade salvaged wood coffee table in the new showroom, above.)

Once party invitees navigated past loud picketers with signs protesting labor practices, they found the showroom filled with Restoration Hardware's evolved product line, including an abundance of linen-, burlap- and leather-upholstered furniture, weathered wood tables, rustic bathroom vanities and reproductions of vintage lighting.

The new store is set apart not only by its size but also by its tea “atelier” by Bellocq, a newsstand (or, rather, what the company is calling a biblioteque) devoted to international design publications, a floral boutique and, where parking spaces used to be, a European garden courtyard with olive trees and a grand fountain. Valet service will be offered. This is L.A., after all.

The new store is in the building formerly occupied by Williams-Sonoma Home, 8722 Beverly Blvd.; (310) 652-0323.

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— Lisa Boone

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A blissfully uncrowded moment before party crowds filled Restoration Hardware's new West Hollywood store at the opening Thursday night.

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Photos: Restoration Hardware

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