Creato Finito Home opens new showroom on La Brea
Like its new neighbor Croft House across the street, the L.A. store Creato Finito has opened a new showroom boasting handcrafted designs manufactured in Los Angeles.
"Made in Los Angeles is so important to people right now," said Creato Finito designer David McCallen. "People are becoming less disposable."
The expansive, light-filled showroom, formerly home to Reform Gallery, features McCallen's custom pieces and classic designs, inspired by family heirlooms.
"My clients often want to re-create favorite heirlooms they remember from their childhood," he said. "People like the comfort of the classics."
Indeed, one of his signature pieces –- the Addie Scroll sofa, shown at left (starting at $4,000) -- is named for his great-great-aunt Addie, a silent movie actress.
Midcentury Modern furnishings courtesy of creative director John St. Denis blend with the more formal décor and antiques to give the new space an eclectic feel.
Look for midcentury vintage items such as Saarinen side tables ($645), one-of-a kind handmade pillows made from vintage fabrics ($295), vintage and antique Turkish rugs, an oversized reupholstered vintage chaise ($3,850) and works by local artists. Unique items from McCallen's travels dot the shelves too, including a vintage Gucci leather cocktail set/picnic bag he found at a Milano flea market. "I priced it high in the hopes that no one will buy it," he joked. The showroom also features a drafting table in the back for custom pieces. "We frame the design and send it home with our clients," he said.
Creato Finito Home is at 601 N. La Brea Ave., Los Angeles. (323) 951-1200.
-- Lisa Boone
Photo credits: Creato Finito Home
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Posted by: Sherman Oaks Shades | 02/24/2011 at 12:37 PM
Creato Finito is my go-to place for a fresh take on traditional decor. Both David McCallum and creative director John Saint Denis have their finger on the pulse to this important area of our design world. Kudos, gentlemen!
Posted by: Elizabeth | 02/25/2011 at 07:34 AM
I found a one-of-a-kind gift here that was just perfect. This store is gorgeous and the staff is very knowledgeable. What a great addition to the area.
Posted by: Wendy O'Dea | 02/25/2011 at 09:21 AM
Love everything about Creato Finito. It is a beautiful showroom. I am obsessed with a pair of gold horse head lamps, and i would literally roll around on the floor for a chance to touch all their stunning rugs. LOL!
Its a must see!
Posted by: Jordan Cappella | 02/25/2011 at 11:12 AM
My first visit certainly WILL NOT be my last...
The fine quality is wonderful and the fact is that these pieces are matched by prices that are more than fair. This showroom should be on all serious designers/architects resource list.
Posted by: CHRISTOPHER MOLINAR | 02/25/2011 at 04:12 PM
I found the store to have a refreshing assortment of vintage and new pieces and anything John St Denis can add his creative direction to is a winner in my book!
Posted by: Michael | 03/04/2011 at 02:56 PM