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Set Pieces: OK Go goes to the dogs, and Ikea

   

Once you get past the cuteness of the dogs -- it hasn't happened yet, and I've gone into double-digit viewings -- you might realize that OK Go's "White Knuckles" video is also something of an infomercial for Ikea. 

"We had no funding and needed a lot of affordable mix-and-match furniture that can be stacked and combined," director Trish Sie said.

As the done-in-one-take video progressed through six weeks of preparation and filming, "it started to dawn on me that there is probably not a person on the planet who hasn't had something from Ikea, and it is the ultimate example of form meeting function with panache," she said. "And celebrating the familiar and the spirit of perky productivity and purposefulness with flair is what OK Go is all about."

The industrious band members, who have built a rabid following for their brilliantly choreographed, labor-intensive videos, developed what Sie called "crazy blisters" from screwing together Ikea's  Lack series tables and shelving units, which were used to create pedestals and a doggie elevator. The video also uses four white Skruvsta rolling swivel chairs, $149.99 each, four red Egil stools, $39.99 each, and at least 75 clear Fniss wastepaper baskets, which cost only $1.99 each. Ikea shelf liners on the furniture helped to keep the dogs from sliding off. 

"We mummified two Crate & Barrel dining chairs with white duct tape and built a two-legged table and the rainbow steps out of a hollow-core door and planks from Home Depot," Sie said, laughing. "We are pretty high-end, as you can see." 

Launched Sept. 19, the video has had nearly 6.2 million views on the band's official YouTube channel --  easily justifying the expense at the Swedish superstore. The final tab, it turns out, wasn't as big as you might think.

"We had to buy a lot of just-in-case duplicates," Sie said, "and even though Ikea says it won't let you return merchandise that has been assembled, my husband begged and pleaded, and they took it back."

-- David A. Keeps

Video: OK Go

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done-in-one-take
 
Comments () | Archives (5)

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Even in the high end luxury interior design industry I still have an appreciation for IKEA, especially for their kitchens. This music video was irrespirable. Very creative and adorable of course.

Jamie Herzlinger

I think I know what you mean ... I really appreciate the video as well. Also, I'm not being a mean old nit picker, but you sentence just cracked me up the first thing in the morning ...

Definition of IRRESPIRABLE
ir·re·spi·ra·ble adj : unfit for breathing

I think it was supposed to be irrepressible, but still ... I do agree the video is unfit for breathing .. hahaha :-)

I loved the video- and think OK Go is brilliant. Ikea is the basis of many highly appreciated design projects... but I'm REALLY PSYCHED to see Ikea's dark side of their returns policy revealed in the last line of the article (even if they were lucky enough in this instance to get their full refund).

All over their store the returns policy seems to imply that if you don't like it, simply bring it back.. but NO WHERE does it say, "just don't try to return assembled merchandise". Little did I know when I attempted to return a $1000 purchase -and got stuck with a devalued $600 credit because of this secret clause.

Wonderful! I particularly enjoy the moment when the German Shepherd *almost* tips over the bucket...but recovers. Yay!

"It started to dawn on me that there is probably not a person on the planet who hasn't had something from Ikea," - what planet does Trish Sie live on? I would venture to say that MOST people on the planet have never even heard of IKEA.

I love IKEA and I love the video and its concept, but that statement is just silly.


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