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Herman Miller launches online store

October 29, 2010 |  6:00 am

Hero_living_1

Herman Miller's new online store give consumers a lot more than just the ability to buy furniture directly from the American manufacturer.

Herman-Miller-website Customers can learn about designers, download product images, find authorized dealers and get behind-the-scenes details. One video highlights the making of the ubiquitous Aeron office chair; a flipbook shows the creation of the new Sayl chair by Yves Behar.

Hello Design, a Culver City interactive design company, partnered with architectural photographer Juergen Nogai to create the visually arresting online store. Even if you don't want to shop, you can still learn something.

-- Lisa Boone

Photo: The Goetz sofa, $5,799; Eames chaise, $4,799; and Eames Soft Pad lounge chair, $2,899. Credit: Juergen Nogai / Herman Miller

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