Herman Miller launches online store
Herman Miller's new online store give consumers a lot more than just the ability to buy furniture directly from the American manufacturer.
Customers can learn about designers, download product images, find authorized dealers and get behind-the-scenes details. One video highlights the making of the ubiquitous Aeron office chair; a flipbook shows the creation of the new Sayl chair by Yves Behar.
Hello Design, a Culver City interactive design company, partnered with architectural photographer Juergen Nogai to create the visually arresting online store. Even if you don't want to shop, you can still learn something.
-- Lisa Boone
Photo: The Goetz sofa, $5,799; Eames chaise, $4,799; and Eames Soft Pad lounge chair, $2,899. Credit: Juergen Nogai / Herman Miller