The Deal: Up to 80% off at Reform Gallery's California Modern sale
California modern furniture and studio craft specialist Gerard O'Brien, owner of Reform Gallery, is having what he calls "a rack 'em and stack 'em" sale that begins Thursday, July 15 and ends Saturday, July 17. Markdowns range from 40% to 80%.
O'Brien has created a warehouse installation in part of his La Brea Avenue store with four 24-foot long storage units. Each unit has three shelves filled with mid-century home furnishings, handmade crafts and decorative objects. Many of the pieces have never been offered for sale before at the store.
One small sampling, above, includes a 1970s oak and leather chair and ottoman by Lou Hodges of the San Diego Design Group reduced from $4,500 to $2,700. The dresser, also by Hodges, is marked down from $3,600 to $1,800. The late 1960s Design Lamp on the dresser, once $550, is now $165, and the penguin decorated serving tray by the San Francisco artist Win Ng is reduced from $450 to $135.
In a city filled with 20th-century design stores, Reform Gallery has carved a niche selling modern furniture designed and manufactured in Los Angeles. The designer names -- Paul Tuttle, John Kapel and Luther Conover -- may not spark the same recognition as Charles Eames and George Nelson, but the work is every bit as stylish and influenced by Case Study architecture and Scandinavian modernism.
O'Brien is equally dedicated to showcasing the handmade decorative arts objects from the California studio craft movement of the 1960s and 1970s. For the sale, he is taking 50% off on works designed by Evelyn Ackerman, which were frequently featured in the L.A. Times' Home magazine in the 1960s. The pieces include a hand-hooked wall hanging, shown in detail at far left, and a glass mosaic piece titled "The Juggler," at left. They will be priced $600 and $800, respectively.
Reform also sells work by Long Beach studio woodworker John Nyquist and the felt creations of contemporary artisan Tanya Aguiniga, which will be included in the sale.
Reform Gallery, 601 N. La Brea Ave. (323) 938-1515.
-- David A. Keeps
Photo credits: Reform Gallery