Eccola says bye-bye to La Brea, holds moving sale
When we checked in with them last month, the owners of the Italian furniture showroom Eccola on La Brea Avenue had just opened a second showroom on Beverly Boulevard, pictured above. At the time, Kathleen White and Maurizio Almanza said they planned to keep both stores open. “It may sound crazy to have two stores that are five minutes apart,” White said, “but we're discovering that a completely different kind of client is finding us on Beverly.”
Earlier this week, however, the e-mail landed: The old store, at 326 N. La Brea Ave., is closing after all. A moving sale with select pieces at 30% to 50% off is running through July 24.
It's part of a retail frenzy in L.A. right now: openings, closings and sales galore (see below). We'll track the scene here, and in the meantime, you can preview the new Eccola in pictures.
-- Craig Nakano
Photo credit: Al Seib / Los Angeles Times
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It is a good marketing strategy to block new competitor coming in the same bussiness area. Competitor who will open new duplicate store will think twice couse it has been too high competition there.
Bravo Eccola!
Posted by: Hadori Kristensen | 07/18/2010 at 11:21 AM