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New digs on La Cienega for Hollyhock

May 14, 2010 |  7:01 am

La Cienega Boulevard continues to grow into one of the city's hottest hubs for interior design stores. The latest shop to move to the area is Hollyhock.

The store, long a favorite of interior decorators, previously was on a small West Hollywood side street. "We were there for almost a decade, but we belonged to the La Cienega Design Quarter," said owner Suzanne Rheinstein. "Since our lease was up, I thought, 'Why don't we look over here?' "  She found a vacancy in the store that was formerly Jean de Merry (which itself recently relocated nearby to Melrose Place). 

The new Hollyhock store has a series of small rooms, which Rheinstein likens to a country cottage in the middle of Los Angeles. She has maintained her mix of antiques, one-of-a-kind vintage finds, as well as new furnishings and accessories. She plans to introduce more new pieces of her own design in the coming months. Hollyhock also carries furniture by John Roselli and Bunny Williams, lamps by Christopher Spitzmiller and pieces by William Yeoward Crystal.

And while much of the furniture is priced in four-digit territory, Hollyhock offers many accessory items -- luxurious cocktail napkins, horn and faux bois salad servers, coffee table books, and unusual baskets -- that fall below the $100 mark.

Hollyhock, 927 N. La Cienega Blvd., Los Angeles; (310) 777-0100 or www.hollyhockinc.com. Open Monday­-Friday, 10 a.m. to 6 p.m.; Saturday 10 a.m. to 5 p.m.

-- Alexandria Abramian Mott

Photo credit: Hollyhock

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