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I Squared, the downtown spinoff of Interior Illusions, takes aim at young modernists

April 7, 2010 |  6:54 am
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In its West Hollywood, Santa Monica and Palm Springs stores, Interior Illusions has created a (pricey) recipe for 21st-century glamor decor: Mix sleek sectionals, minimalist tables, Hollywood Regency chairs, button-tufted headboards, shag rugs, chandeliers and dust with sparkling accessories.

A new store for downtown loft dwellers, however, required a different strategy. And so, much like Crate & Barrel launched the modern-for-less store CB2, Interior Illusions opened I Squared.

Located in the ground floor of the 1923 Great Republic Life Insurance Building (designed by Walker & Eisen, the architectural firm that built the Beverly Wilshire Hotel), I Squared has the concrete floors and exposed ducts and pipes of a loft. The store stocks nicely priced clean-lined furniture including, as shown above, the adjustable canvas Wing sleeper sofa by Innovations, $890, an LAX Series wood and powder coated steel coffee table, $650, and damask patterned area rugs, $440. 

IMG_0164_1 copy 2 Many items are less-costly imitations of recognizable classics by Philippe Starck and Charles Eames, but I Squared also carries original designs. 

Among them: Bertjan Pot's Random light, shown at right, by Mooi, from around $600, and a large collection of Umbra kitchen and bath accessories in wood, metal and citrus-hued plastic. The store also offers a range of tableware and large scale ceramics, from $8 to $90

I Squared, 758 S. Spring St., downtown Los Angeles; (213) 817-1053. Open 11 a.m. to 6 p.m. daily.

-- David A. Keeps

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Photo credits: Interior Illusions