The Deal: Valentine’s Eve sale on West 3rd Street

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Nearly 60 home decor, fashion and food merchants on West 3rd Street will try to seduce sweethearts into a bit of Valentine’s Eve shopping this Saturday. Some of the enticements include raffles, sales, refreshments, entertainment and free valet parking when you say the word ‘heart’ to an attendant.

I did a quick survey of the landscape. Trina Turk is featuring a selection of decorative pillows in the fashion designer’s signature textiles at 50% off. The store does not stock the 75% off cushions that my colleague Lisa Boone recently wrote about, but a member of the staff said she’d be happy to order them from Trina Turk Residential in Palm Springs. At Plastica, all items (including the colorful woven vinyl rugs from Sweden, above left, which start at $110) will be reduced by 10% to those who say the word ‘sweet.’ (Hey, you gotta have a gimmick).

There are deeper discounts at New Stone Age, where I discovered small rolling glass vases (above right), that imitate those created by the innovative Parisian floral designer Christian Tortu. Once $20 each, they are marked down 60% to $12 for the event.

Don’t pass by the clothing store Aero & Co., either. It has a small selection of home decor objects, but some of the most eye-catching are half off. Among them: Harry Allen Reality’s ‘Bank in the Form of A Pig’ in a metallic red marked down from $250 to $125 and a colorful selection of Kuma bears, right.

The organic cotton teddy bears are the work of designer Ross Menuez (who also created the popular Fauna line of animal image pillows and T-shirts). The bears are silkscreened using kid-friendly soy inks. Originally $58, they are now $29.

Valentine’s on West 3rd Street, between Fairfax Avenue and La Cienega Boulevard, Saturday, noon to 6 p.m.

-- David A. Keeps Photo credits: Plastica’s rugs and New Stone Age’s vases by David A. Keeps; Kuma bears courtesy of Areaware