Metropolitan Home magazine closes
The publisher of Metropolitan Home announced this morning it was shutting down the magazine and laying off the staff. The December issue will be Met Home's last.
Hachette Filipacchi Media said it will focus on its other shelter title, Elle Decor, which the company touted as "the ad-page leader within the U.S."
The entire home magazine category is suffering because of the housing slump. Ad pages for the first half of 2009 were down 27.8% compared with the first half of 2008, according to the Publishers Information Bureau.
For the first nine months of 2009, Met Home's ad pages were down 32.7% compared with a year earlier. That compares with a 34.1% drop at Elle Decor, a 49% drop at Architectural Digest, a 45.8% drop at Dwell, a 29% drop at Martha Stewart Living and an 11.9% drop at Sunset, according to the PIB.
The closing of Met Home, which stated its circulation at about 560,000, follows the demise of Domino, House & Garden, Cottage Living and O at Home, among others.
-- Craig Nakano
Correction: A previous version of this post said Home & Garden instead of House & Garden.