"The only thing more rare than a rare piece of furniture is the buyer for that rare piece of furniture," says Jeremy Petty, a co-owner of NoHo Modern, with a laugh. He should know. Current inventory at the showroom that specializes in Brazilian, Scandinavian and California design includes a one-of-a-kind chair by Sergio Rodrigues for $125,000. (See what a six-figures seat looks like after the jump.)
Though Petty and co-owner Thomas Hayes may be sitting on that particular piece for a while, the recession hasn't kept NoHo Modern from expanding. In addition to operating a small storefront in the heart of high-rent La Cienega Avenue, the team recently bought and renovated a 1920s Hollywood building with nearly 10,000 square feet of indoor and outdoor exhibition space. The loft-like gallery displays a new collection of NoHo Modern designs, including bronze-legged credenzas made with salvaged rosewood for $7,500 and slatted leather-clad bar stools for $950 (after the jump).
Open by appointment, 6162 Santa Monica Blvd. Hollywood; (323) 463-4434.
--David A. Keeps
Photos: NoHo Modern
Sergio Rodrigues' Quotation Marks lounge chair, named for the cutouts in its sling back, was created for a 1962 exhibition entitled "Furniture as Objects of Art." In addition to a jacaranda frame and a circular seat that resembles a life preserver, the chair has a flaring top rail with a span of 3.5 feet. Says NoHo Modern's Petty of the singular design, which is priced at $125,000: "This chair was never put into production due to the high cost of materials and labor that went into fabricating it."
NoHo Modern's metal-based slat bar stools, shown here in leather salvaged from Danish chairs, are also available in exotic woods, including lacewood, ipe and zebra wood.
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