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Supermodels deliver (almost) naked truth of climate change

September 7, 2011 |  5:57 pm

Climate change activism doesn't have to be boring.

Author and activist Bill McKibben's 350.org has joined the likes of People for the Ethical Treatment of Animals (PETA), which has become notorious for its semi-nude protests to draw attention to animal abuse.

The latest video from 350.org features several supermodels systematically disrobing as they complain of the rising heat.

No need to hide the children, though. You won't see much more than in, say, a newspaper ad for women's undergarments, and there's a lot less overt sexuality than in the average American Apparel billboard.

Led by McKibben, 350.org is a grass-roots movement taking advantage of social media and mass protest to increase pressure on politicians to act against the buildup of greenhouse gases in the atmosphere, now at about 392 parts per million. The group aims to bring it to 350 parts per million or less.

Its latest action, against the Keystone XL pipeline that would bring Canadian petroleum from oil sands through the U.S. heartland, lasted two weeks and resulted in more than 1,200 arrests in front of the White House.

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-- Geoff Mohan

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