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Fabio stars in electric vehicle PSA

November 30, 2010 |  4:18 pm

Think electric vehicles are hot? Just imagine how steamy things could get with Fabio thrown in.

Nonprofit advocacy group Plug In America has done just that, casting the ageless male model in its newest ad touting the benefits of driving a battery-powered car, though his camera time is limited to fewer than 10 seconds and has no dialogue.

The video, “Hype,” deals with oil industry “greenwashing” its environmental agenda. The group has released two other ads called “Cell Phone” and “Ocean Crude.”

Want some more Fabio? Head over to The Times’ Technology blog for more on his EV debut.

-- Tiffany Hsu

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