Millions may have fallen instantly in love with Matthew Broderick's Super Bowl ad for Honda, which riffs off his teen classic film "Ferris Bueller's Day Off." For Sarah Jessica Parker's husband, however, it took a little longer to feel the love.
After pondering the offer for a while, "I ended up thinking it might be amusing," he told New York magazine's Vulture column, saying he was swayed by the director and the idea that it could be fun. And now, he said, "I guess I'm part of a virus."
(That's "going viral," of course, but no worries -- the Internet wasn't exactly a big deal back in 1986, when Bueller first appeared on the big screen.)
Though the commercial now has about 4 million views on Honda's YouTube channel and countless others around the Web, the Bueller "virus" apparently has some folks disappointed.
Complaining commenters have noted that it's not cool to go from a Ferrari to a minivan, not cool that the commercial wasn't shot in Chicago, not cool that Ben Stein wasn't solicited to bring the "Bueller? Bueller?" Other viewers, however, have busied themselves hunting for the "Easter eggs" -- nuggets of insider references to the film -- that are hidden throughout the spot.
As commenter Steven Edwards said Monday at 24 Frames, "Eeeeasy. It's a commercial. Don't let it ruin your day."
If you still haven't seen the extended version of the spot and can't wait till Sunday to see it during the Super Bowl, check it out below, and let us know in comments here -- amusing, or did Matthew Broderick sell out?
— Christie D'Zurilla
Photo: Matthew Broderick during a Chinese New Year parade in the extended version of Honda's Super Bowl commercial. Credit: Gregory Zabilsky Photography